The Power of One in Real Estate Investing

This past week I had the pleasure of spending two days learning with internationally acclaimed speaker (showman?) and Keller Williams University faculty member Rick Barnes. Among the many things Rick taught me was The Power of One.

The Power of One is the Pareto Principle (or the 80/20 rule) taken to the extreme. Instead of 20% of your activities generating 80% of your results, there is The One thing that is responsible for the overwhelming majority of your success.

Take care of The One and the rest falls into place.

In almost every business, that One is lead generation. In Real Estate, if you spend three hours a day generating leads, you will have an abundance of business.

When you’re a real estate investor, it is the same. Lead Generation – finding properties that match your criteria – is the name of the game. If you have a system in place (advertising in the paper, meeting investors, calling ‘for rent’ signs, working with an investment Realtor and lender) that ensures properties are flowing into your inbox every week, you will always have great investment opportunities to choose from while others search….

There are some great investment properties available in Kitchener Waterloo right now. Do you know about them? If you’d like to, give me a call or send me an email. I would love to be a part of your Wealth Building team.

Benjamin Bach Cartoon

Benjamin Bach is a Sales Representative with Keller Williams Golden Triangle Realty in Kitchener Waterloo. Benjamin loves finding exciting investment opportunities for his clients. Benjamin wakes up each morning excited to fulfil his mission of building wealth for great lives through comprehensive Real Estate investment planning, and helping people achieve success.

If you are interested in how you can start your Real Estate Investment portfolio, have any questions about buying or selling an income or investment property in the Waterloo Region, or are looking for a tip on what to do around town, please email Benjamin (benjamin(AT) or call him at 519 570 4447.


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