Sweet Marketing

Always on the look out for excellence in branding, Scott Ginsberg endulges his sweet tooth:

I recently sat down to dinner with my girlfirend at the famous Forest Park Boathouse. As usual, we checked out the design of the sugar packets on the table.

<——And this is what we saw

Ladies and gentlemen, I’m about to say something I never thought would end up in my blog: these are the coolest sugar packets I’ve ever seen!

Our sweet friends at Equal have created a perfect example of EVERYTHING I’ve been writing about in the past year:

Mundane into Memorable: it’s a damn sugar packet! Doesn’t get more mundane than that. But Equal decided to transform an ordinary confection into brand-breathing brilliance!

When was the last time you took home your sugar packet and showed it to your friends? Or blogged about it?

Yup, it’s a first for me too.

This morning I celebrated another first – I won the Silver Tounge award for Best Speech at my local Toastmasters club !

Benjamin Bach is a Real Estate Consultant with Keller Williams Golden Triangle Realty in Kitchener Waterloo dedicated to building wealth for his clients through smart Real Estate investments, and helping people achieve success. If you are interested in how you can start your Real Estate portfolio, or have any questions and buying or selling a home, you can email Benjamin (benjamin AT benjaminbach.com) or reach him at 519 772 4376.

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