HELLO my name is INTERVIEW

Scott Ginsberg Today I am joined by Scott Ginsberg, better known as “The Nametag Guy.” Scott is an author of three books, professional speaker, and the only person in the world who wears a nametag 24-7. His blog is a daily read of mine. Check it out at www.hellomynameisscott.com.

Benjamin: How did you make the transition from ‘a dude who wears a name tag’ to a successful speaking and writing business?

Scott: When I started wearing a nametag 24-7 in college, I kept a journal of observations, stories and responses; It seemed like it would make a cool book. Since I always wanted to be an author, I decided to write it. I asked some other authors how to self-publish, did some research and put the book out when I graduated. When my website and book got picked up by the media, people started asking me to give speeches. Since I’d always excelled at speaking, it felt like a good fit. I did more research on the speaking industry, hooked up with some amazing mentors, did a LOT of research and speaking for free, and eventually was able to sustain myself on authorship/speaking. Hey, it only took 3 years to make money!

B: How did you become unforgettable?

S: Well, there’s this pill I take called…just kidding! I’d say by learning how to be UNIQUE, not DIFFERENT. In other words, how not to just stand out, but to be the ONLY ONE.

B: How have you incorporated ‘Web 2.0’ applications into your self promotion?

S: Gosh, what haven’t I used! I have two blogs I update regularly. I also podcast, use online social networking like MySpace, Flickr and Squidoo, and also use widgets on my website to talk to people live. Basically, everything Web 2.0 offers, I use. And it’s great. It builds community, enables me to live and breathe the brand, stay in front of fans, market myself daily and drive traffic. 100% of my business is WOM (word of mouth), I’ve never made a cold call in my life and I don’t (nor will ever) spend a dime on advertising. KEY LESSON: If you are remarkable, they’ll find YOU.

B: What obstacles or advantages does your young age present when becoming established as a speaker and writer?

S: My GOSH it sucked. Still does. Who the heck is going to listen to a 26 year old kid give a speech, right? But I have learned something called “Disarming Audience Preoccupation,” in which you address the obvious barrier first and explain why it’s not an issue. For example, I open my speeches with a quote from Indiana Jones by saying, “It’s not the years, it’s the mileage.” Also, I just go out there and be myself and try to give value, and usually people forget how young I am. After all, few 26 year olds have written three books and speak internationally. That’s gotta count for something! If all else fails, I just show people the picture of me in Ripley’s Believe it or Not. That always helps 😉 However, being young is also a great advantage insofar as offering a new, fresh, untainted-by-corporate-world perspective. Which people LOVE.

B: Is it tough to be a professional speaker when most of your peers are 40 years older than you?

S: Yes. It’s tough because people won’t take you seriously, but it’s glorious at the same time because it enables you to be a sleeper. They don’t see ya coming!

B: How should I go about writing a book?

S: Very carefully. No, just kidding. I’d go buy Dan Poynter’s book “The Self Publishing Manual.” He’s the best in the biz, and he can help you more than I could. It’s my bible, other than The Bible.

B: How did you start receiving media coverage?

S: Dude, I have no idea. I met the right person at the right time who passed my info to a reporter which started a colossal snowball effect which got me on every radio, TV and print outlet in the country. I wouldn’t call it luck, because if my idea wasn’t remarkable they wouldn’t have interviewed me. I’ve never “pitched” a media outlet before. I think the key is: get them to call you. Be amazing and unforgettable and remarkable and unique and cool and they will find you. Oh, and it helps to be funny. And if possible, smart. I’m still working on that last one 😉

B: How can our readers achieve success as a young entrepreneur?

Huge question. I actually have a book called “Make a Name for Yourself” coming out next year about that exact idea. So let me give you some ideas from the closing chapter that will help. They’re alphabetical. This is good stuff here. Enjoy…

Action develops courage.
Ask, “What’s next?”
Ask, “Why me?”
Assault the minute.
Attract through attitude.
Authenticity, not charisma.
Avoid the always.
Be a sleeper.
Be completely original.
Be one eyed.
Be regularly silly.
Become your beliefs.
Cherish uncertain ground.
Confidence is king.
Consider nothing useless.
Create the fist.
Don’t overeducate audiences.
Do something cool.
Earn inner applause.
Fans, not customers.
Feed your brain.
Friendly always wins.
Get a glory.
Give value first.
Give yourself away.
Go somewhere alone.
Have big ears.
Imagination is everything.
Interaction, not interruption.
Just do something.
Let it go.
Life leaves clues.
Market yourself daily.
Medium is message.
Mundane into memorable.
Never be bored.
Nurture your nature.
Opportunity knocks constantly.
Own a word.
Plant impossible gardens.
Prepare for serendipity.
Respect people’s nos.
Respect your hunches.
Say affirmations daily.
Schmoozing is stupid.
Self talk works.
Small victories first.
Success isn’t perfection.
Take massive action.
Take more pictures.
Think grandiose thoughts.
Travel without plans.
Unique, not different.
Verbs, not nouns.
We’re all marketers.
We’re all salesmen.
Write everything down.
You’re always marketing.

B: What advice would you like to leave with our readers?

S: Start reading three books a week for the next five years. That’s what I do. Reading makes you smart.

Scott Ginsberg is an author of three books, professional speaker, and the only person in the world who wears a nametag 24-7 to make people friendlier!
He speaks to businesses and organizations around the world about being approachable, becoming unforgettable and making a name for yourself.
Scott has also been…

1. Featured in USA Today, The Wall Street Journal and COSMOPOLITAN as “The Authority on Approachability…”

2. AND…has recently been inducted into Ripley’s Believe it Or Not!

Scott lives in St. Louis where he often talks to strangers.

Check out www.hellomynameisscott.com for books, videos and newsletters on how to maximize approachability, become unforgettable and make a name for yourself!

 

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